Commerical for Levonelle: the UK's morning after pill.
From the Brand New School website:
The ‘Pioneering’ One. The ‘Controversial’ One. Okay, fine: The ‘Sperm’ One. Yes, it’s the first-ever television spot for the morning after pill. Sperms gone wild, a screaming baby, a sexy chemist all help paint a day in the life of our anxious heroine as she contemplates an accidental condom split.
We knew we’d have fun when we saw the script starring animated sperm. We didn’t expect thousands of furious parents calling into radio shows across the UK complaining about it. You can read some of the news stories Here, Here and Here. So far, no typographers have called into any radio shows criticizing our use of sperm as quotation marks.
Big thanks to our friends at the UK ad agency Milk, Inc. who brought us this project and encouraged us to give our own narrative flourishes throughout. Also a special thanks to Passion Pictures, our British midwife in this artistic birthing.
Brand New School
Keren Richter (and friends)